Eye tracking application on emotion analysis for marketing strategy

• Main Authors: Zamani, Hadi, Mohd. Abas, Amalina, Mohammed Amin, Muhamad Kamal
• Format: Article
• Published: Universiti Teknikal Malaysia Melaka 2016
• Subjects: T Technology
• Online Access: http://eprints.utm.my/id/eprint/66938/; http://journal.utem.edu.my/index.php/jtec
• Institution: Universiti Teknologi Malaysia

This paper present on understanding the human behavior with eye tracking studies related to consumer cognition in marketing product. The study of human behavior using eye tracking is a growing multidisciplinary field that links electronics, psychology and cognitive science to study the human behavio...