Investigating the effect of consumer innovativeness, service quality and service switching cost on service loyalty in the mobile phone service context

• Main Authors: Farzana, Quoquab Habib, Nor, Liza Abdullah, Dhahi Al-Nusairat, Jihad Mohammad
• Format: Article
• Published: Universitas Gadjah Mada 2016
• Subjects: H Social Sciences
• Online Access: http://eprints.utm.my/id/eprint/68296/; https://jurnal.ugm.ac.id/gamaijb/article/view/9286
• Institution: Universiti Teknologi Malaysia

The objective of this study is to examine the effects of consumer innovativeness, service quality, service switching costs and service satisfaction on service loyalty among mobile phone service users. A cross sectional survey was employed which yielded 535 responses. S...