Theorizing event attendees' behavior to increase the demand for sustainable events

• Main Authors: Ahmad, Nor Lela, Mohd. Yunus, Noor Azlina, Wan Rashid, Wan Edura, Norol, Hamiza Zamzuri, Nik Mahmood, Nik Hasnaa, Shamsuddin, Shuhana
• Format: Article
• Published: Medwell Journals 2016
• Subjects: T Technology
• Online Access: http://eprints.utm.my/id/eprint/68338/; http://www.medwelljournals.com/abstract/?doi=ibm.2016.3853.3859
• Institution: Universiti Teknologi Malaysia

Efforts to include sustainable elements to produce green events are deemed critical in recent development of the event management field. However, there are challenges to plan and implement an event that depicts the essential elements that could be characterized as a green event. Basically, the idea...