Counterfeit product purchase: what counts—materialism or religiosity?
This study aims to investigate the effect of materialism and religiosity on attitude as well as behavioral intention of counterfeit products purchase among Malaysian consumers. The study also sets out to examine the mediating effect of attitude towards counterfeit product purchase between 'mate...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/69105/ http://dx.doi.org/10.1166/as1.2016.6739 |
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| Institution: | Universiti Teknologi Malaysia |