Using a priori algorithm for supporting an e-commerce system

• Main Authors: Ahmad Sharif, Mohammad Nazir, Ng, Moon Ching, Bakri, Aryati, Zakaria, Nor Hidayati
• Format: Article
• Language: English
• Published: Regis University, Colorado USA 2005
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/7055/1/MohammadNasirAhmad2005_UsingaPrioriAlgorithkForSupporting.pdf; http://eprints.utm.my/id/eprint/7055/; http://www.jiti.net/v05/jiti.v5n3.129-138.pdf
• Institution: Universiti Teknologi Malaysia

The Internet technology has brought about a significant impact in doing business. It promotes the new way of doing business by enabling new system such as electronic commerce (e-commerce) to the worldwide users. Currently, the ecommerce system does not only provide electronic transactions like online payment, electronic cart shopping and ordering, and online tracking, but it must also be able to support a good relationship with their customers by providing a creative way in its business operations. It is because of many organizations having to maintain their customers by serving a good customer satisfaction. Lack understanding of the customers will cause an organization loss their customers and then would loss the company profit. This paper demonstrates the development of e-commerce system by focusing on the use of a Priori algorithm as supported feature in our e-commerce system. The feature is included to increase a good customer relationship management for the proposed system. It is hoped the proposed prototype would illustrate some practical ideas on how much advantages can be benefited from the e-commerce system and customer relationship management