Social learning approach in designing persuasive e-commerce recommender system model

• Main Authors: Che Lah, N. S., Che Hussin, A. R., Ab Rahim, N. Z., Busalim, A. H.
• Format: Article
• Language: English
• Published: Asian Research Publishing Network 2016
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/72181/1/AbRazakCheHussin2016_SocialLearningApproachinDesigningPersuasive.pdf; http://eprints.utm.my/id/eprint/72181/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-84984891050&partnerID=40&md5=91f9edb6e592d290ede7d46a059f0a27
• Institution: Universiti Teknologi Malaysia

Intention to purchase in existing online business practice is learned through observation of information display by online seller. The emergent growth of persuasive technologies currently holds a great potential in driving a positive influence towards consumer purchase behavior. But to date, there i...