3D geomarketing segmentation: a higher spatial dimension planning perspective

• Main Authors: Suhaibah, A., Uznir, U., Rahman, A. A., Anton, F., Mioc, D.
• Format: Conference or Workshop Item
• Published: International Society for Photogrammetry and Remote Sensing 2016
• Subjects: G70.212-70.215 Geographic information system
• Online Access: http://eprints.utm.my/id/eprint/73069/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-84994045055&doi=10.5194%2fisprs-archives-XLII-4-W1-1-2016&partnerID=40&md5=4d1cf91c70d8339858d06c5e8e4315fd
• Institution: Universiti Teknologi Malaysia

Geomarketing is a discipline which uses geographic information in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing such as price, promotion or geo targeting. The analysis of geomarketing data use a huge data pool such as location resid...