Online sellers' website quality influencing online buyers' purchase intention
The increase adoption of Internet among young users in Malaysia provides high prospect for online seller. Young users aged between 18 and 25 years old are important to online sellers because they are actively involved in online purchasing and this group of online buyers is expected to dominate futur...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Published: |
Institute of Physics Publishing
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/73241/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84977279406&doi=10.1088%2f1757-899X%2f131%2f1%2f012014&partnerID=40&md5=9951c3f682874557b1ec0728c632a7c8 |
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| Institution: | Universiti Teknologi Malaysia |