Online sellers' website quality influencing online buyers' purchase intention

The increase adoption of Internet among young users in Malaysia provides high prospect for online seller. Young users aged between 18 and 25 years old are important to online sellers because they are actively involved in online purchasing and this group of online buyers is expected to dominate futur...

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Bibliographic Details
Main Authors: Lee, T. S., Ariff, M. S. M., Zakuan, N., Sulaiman, Z., Saman, M. Z. M.
Format: Conference or Workshop Item
Published: Institute of Physics Publishing 2016
Subjects:
Online Access:http://eprints.utm.my/id/eprint/73241/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84977279406&doi=10.1088%2f1757-899X%2f131%2f1%2f012014&partnerID=40&md5=9951c3f682874557b1ec0728c632a7c8
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Institution: Universiti Teknologi Malaysia