Attitudinal factors affecting viral advertising pass-on behaviour of online consumers in food industry
The increase number of active users of social media, especially Facebook, stimulates viral advertising behaviour among them, thus attracting e-marketers to focus on viral advertising in promoting their products. In global market, use of Facebook platform indicated that food services/restaurant of fo...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Published: |
Institute of Physics Publishing
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/73242/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84977261375&doi=10.1088%2f1757-899X%2f131%2f1%2f012013&partnerID=40&md5=84e543cd06fd305b0f3bb95a3df293ac |
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| Institution: | Universiti Teknologi Malaysia |