International students’ course satisfaction and continuance behavioral intention in higher education setting: an empirical assessment in Malaysia

• Main Authors: Shahijan, M.K., Rezaei, S., Amin, M.
• Format: Article
• Published: Springer Netherlands 2016
• Subjects: LB Theory and practice of education
• Online Access: http://eprints.utm.my/id/eprint/73841/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-84959099933&doi=10.1007%2fs12564-015-9410-9&partnerID=40&md5=2c23ac4547ef96e3d5ed1e0cfc4af593
• Institution: Universiti Teknologi Malaysia

The purpose of this study is to examine the impact of perceived brand orientation, intercultural friendship, and university reputation on international students’ course satisfaction and continuance behavioral intention towards the higher education in Malaysia. A total of 348 questionnaires, administ...