Service quality dimensions in pay TV industry: a preliminary study

Pay TV industry has been experiencing a considerably high growth rate in terms of revenues and subscribers technological advancement in pay TV services industry inflicts the demands for higher service quality for competitiveness and business success. The increasing demand in pay TV service offerings...

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Bibliographic Details
Main Authors: Dawi, N. M., Jusoh, A., Nor, K. M., Qureshi, M. I.
Format: Article
Published: Econjournals 2016
Subjects:
Online Access:http://eprints.utm.my/id/eprint/74075/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84970005749&partnerID=40&md5=eb2f80218b5a66eb71b25a6d0dd97cab
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Institution: Universiti Teknologi Malaysia

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