Modelling travelers behavioural intentions for Halal hospitality: A case of an emerging Islamic tourism hub

• Main Authors: Yaakop, A. Y., Ismail, S. A., Mahadi, N., Ariffin, Z. Z.
• Format: Article
• Published: Medwell Journals 2016
• Subjects: HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/74383/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85007349528&doi=10.3923%2fsscience.2016.5252.5255&partnerID=40&md5=36f22f132f1ef8b5ddddea8d9d1283ed
• Institution: Universiti Teknologi Malaysia

Islamic tourism is rapidly growing to become the largest tourism sector due to its increasing demand of Islamic tourism products especially in a country like Malaysia. However, little research has been done to explore more about travelers' perceptions on Islamic tourism in Malaysia. This study...