SWOT and IFE-IFE approach for developing spin-offs university strategy: a case study

• Main Authors: Lupita, A., Yuniaristanto, Yuniaristanto, Sutopo, W., Rasli, A. M.
• Format: Article
• Published: American Scientific Publishers 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/75214/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032923336&doi=10.1166%2fasl.2017.9950&partnerID=40&md5=86b5885a791a7d29e21c6d8013fce99c
• Institution: Universiti Teknologi Malaysia

Nowadays, global challenges occurs because there is an effects of technology early twenty first century. The last contradiction between a better life created and supported by most of technology to call for deeper exploration and understanding of the nature of technology and its relationship with the community, especially for sustainable communities. The aim of this article is to find the right business strategy for market penetrate. The Expert Opinion Assessment (EOA) method was adopted for this study because suitable as a predictive tool and serves as an exploratory study to identify the factors considered important to facilitate a company’s business development plan. This study found that the most important factor is Marketing. After that, writer make the right business strategy which is marketing strategy using STP (segmentation, targeting, and positiong), and the mix marketing 4P using SWOT analysis for each variables. There is four strategies for marketing strategy which is strategy Strength-Opportunity, strategy Weakness-Opportunity, strategy Strength-Threat, and strategy Weakness-Threat.