Green “eco-label” or “greenwashing”? building awareness about environmental claims of marketers

• Main Authors: Shahrin, R., Quoquab, F., Jamil, R., Mahadi, N., Mohammad, J., Salam, Z., Hussin, N.
• Format: Article
• Published: American Scientific Publishers 2017
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/id/eprint/75269/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021086241&doi=10.1166%2fasl.2017.7713&partnerID=40&md5=69b7ce3155349fa0ed76c509a2a99aff
• Institution: Universiti Teknologi Malaysia

In order to enrich more pro-environmental behaviour among consumer, present paper aims to enlighten on the “greenwashing” issue. Such deceptive practice leads to lure consumers to believe they are offering environmental friendly product. As such, this is necessary to make consumers aware about the i...