Design model of technical features for a social commerce website
The shift of electronic commerce to social commerce draws tremendous opportunities for today’s retailers. Social commerce website is one of the prominent social commerce mediums that harnesses the social activities while shopping in online environment by leveraging Web 2.0 and social media. The effe...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/78899/3/NoorBaiduraIsmailMFC2018.pdf http://eprints.utm.my/id/eprint/78899/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:110850 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |