Antecedents of online community commitment and its effect on behavioural intentions in China
Social media has captured a major part of people’s daily communication in recent years. As an important component of social media platform, online communities has attracted remarkable popularity and has greatly influenced the normal people’s lives. Both researchers and practitioners have predicted t...
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/79089/1/YuanZhouPIBS2016.pdf http://eprints.utm.my/id/eprint/79089/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:106910 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |