Proposed analytic framework for student relationship management based on a systematic review of CRM systems literature

• Main Authors: Gholami, H., Saman, M. Z. M., Mardani, A., Streimikiene, D., Sharif, S., Zakuan, N.
• Format: Article
• Language: English
• Published: MDPI AG 2018
• Subjects: TJ Mechanical engineering and machinery
• Online Access: http://eprints.utm.my/id/eprint/79762/1/MuhamadZameriMatSaman2018_ProposedAnalyticFrameworkforStudent.pdf; http://eprints.utm.my/id/eprint/79762/; http://dx.doi.org/10.3390/su10041237
• Institution: Universiti Teknologi Malaysia

Notwithstanding the research attention given to the importance and capability of the student relationship management strategy in higher education sustainability, there is no any systematic framework for implementation. This research as one of the preliminary studies has been undertaken to provide a...