Knowledge-focused marketing strategy implementation model for an internet service provider : a case study on Telekom Multimedia

• Main Author: Maarof, Faridah
• Format: Thesis
• Language: English
• Published: 2003
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/7996/1/FaridahMaaropPFM2003.pdf; http://eprints.utm.my/id/eprint/7996/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:11520
• Institution: Universiti Teknologi Malaysia

This study focuses on improving the current marketing exercise in the internet service provider business. The case study refers to one of the leading internet service provider, Telekom MultimeQa. The problem faced was the ineffective implementation of the marketing strategy. The goal of h s project...