Moderating effect of trust between perceived value and customer brand engagement in SNSs

• Main Authors: Ho, Peng Han, Thoo, Ai Chin, Abdul Hamid, Abu Bakar, Huam, Han Tat
• Format: Article
• Language: English
• Published: Medwell Joumals 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/80465/1/HoPengHan2017_ModeratingEffectofTrustBetweenPerceivedValue.pdf; http://eprints.utm.my/id/eprint/80465/; http://docsdrive.com/pdfs/medwelljournals/sscience/2017/794-802.pdf
• Institution: Universiti Teknologi Malaysia

The Internet has ushered a new age of social media marketing. Presently, many companies have formed a social media presence to promote their businesses online. As the mnnber of active users in Social Networking Sites (SNSs) continues to increase, many companies are making significant investment in S...