Conceptual study on Malaysian male consumption behaviour towards skin care products
The emergence of metrosexual trend in the recent decades, growing awareness and concerns of self-image or external appearance in male populations nowadays have not only created impetus for researchers to explore more in this new research segment, but attentions have also garnered over those companie...
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| Format: | Article |
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Azman Hashim International Business School, Universiti Teknologi Malaysia
2018
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| Online Access: | http://eprints.utm.my/id/eprint/82083/ https://business.utm.my/ijibs/issue/vol9-no1/93-conceptual-study-on-malaysian-male-consumption-behaviour-towards-skin-care-products |
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| Institution: | Universiti Teknologi Malaysia |