Marketing from Islamic perspective, tapping into the halal market

• Main Authors: Najmaei, Mehran, Mansoori, Shaheen, Zakaria, Zukarnain, Raueiser, Markus
• Format: Article
• Published: Journal of Marketing Management and Consumer Behavior 2017
• Subjects: BP Islam. Bahaism. Theosophy, etc
• Online Access: http://eprints.utm.my/id/eprint/84520/; https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/download/54/40
• Institution: Universiti Teknologi Malaysia

Islamic economy is one of the fastest growing segments worldwide that estimated to be worth S3 trillion in 2021 with an average CAGR growth of 8%. In this segment Halal food is the largest pillar, where Muslim spent $1.17 trillion in 2015. The figures encourage many market players to enter to this m...