Gender differences in instagram hashtag use
This article draws on two theories—uses and gratification and the James–Lange theory of emotion—to investigate gender differences in Instagram hashtag use. The study content analyzes 1,382 Instagram posts with the hashtag #Malaysianfood and categorizes them as informative/emotional and positive/nega...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Routledge
2018
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/85610/ http://dx.doi.org/10.1080/19368623.2018.1382415 |
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| Institution: | Universiti Teknologi Malaysia |