Detecting buyer's role effects to achieve collaborative business relationships in the agriculture business, using electroencephalogram (EEG)

• Main Authors: Aprilianty, Fitri, Purwanegara, Mustika Sufiati, Wan Ismail, Wan Khairuzzaman
• Format: Article
• Published: Inderscience Publishers 2018
• Subjects: HB Economic Theory
• Online Access: http://eprints.utm.my/id/eprint/85802/; http://dx.doi.org/10.1504/IJARGE.2018.090851
• Institution: Universiti Teknologi Malaysia

The relationships between suppliers and buyers in agricultural sector are crucial to the acquisition of resources for achieving competitive advantage. This paper examines several agricultural buyer and supplier relationships by testing the effects of different types of agriculture buyers on farmer&#...