Antecedents and consequences of eWOM in social commerce
As a business paradigm, social commerce (s-commerce) has brought about a new stage of innovation, and by extension, has transmuted the power from sellers to buyers. S-commerce is an integration of transactional and social activities, in which, individuals may spread word of mouth (WOM) about their s...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Little Lion Scientific
2018
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/86672/1/AbRazakCheHussin2018_AntecedentsandConsequencesofeWOMinSocialCommerce.pdf http://eprints.utm.my/id/eprint/86672/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Teknologi Malaysia |
| Language: | English |