A bibliometric analysis of global online marketing research trends
The revolution of the internet technology has increased the demand for online marketing strategies. Over the years, online marketing has received considerable attention owing to its advantages to both individuals and organizations. This study sought to analyze the global online marketing rese...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/86963/ https://dx.doi.org/10.6007/IJARBSS/v10-i5/7248 |
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| Institution: | Universiti Teknologi Malaysia |