The impact of retailscape elements, customer mood and customer pleasure on customer re-patronage intentions
There is considerable signal from empirical studies that many factors influence consumer behaviors in service setting. The conceptual paper review retailscape elements as antecedents of customer pleasure and customer re-patronage with moderating of customer mood between retailscape elements and cust...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Jagannath International Management School
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/87926/ http://dx.doi.org/10.5958/0973-9343.2019.00020.6 |
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| Institution: | Universiti Teknologi Malaysia |