An investigation of business model perception meaning and usage in the sme business environment
Although the consideration of a popular and useful tool to support the creation of new enterprises and to develop existing businesses, the business model concept is used so widely and may have no clear meaning in practice. A thorough literature review showed that the concept is often discussed theor...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/87936/ http://www.dx.doi.org/10.37200/IJPR/V24I5/PR201777 |
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| Institution: | Universiti Teknologi Malaysia |