The systematic review and conception of brand socialization, engagement and loyalty amongst private hospital patrons
Our study aim is to present the systematic review and conception of the potential research concerning brand socialization and brand engagement and how they find out about the brand loyalty among private hospital patrons. Currently, the health care industry in developing countries is playing a crucia...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Macrothink Institute
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/88097/1/FauziahShAhmad2019_TheSystematicReviewandConception.pdf http://eprints.utm.my/id/eprint/88097/ https://doi.org/10.5296/bmh.v7i2.14718 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |