Market orientation of financial operations in the Ghanaian banking sector performance
Market Orientation is a set of beliefs that places customers’ interests first, but at the same time raises the consciousness of the need to obtain information about competitors and create cross- departmental activities to satisfy customers’ needs, in order to gain a competitive edge in the tempestuo...
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Format: | Article |
Language: | English |
Published: |
Asian Education Society
2019
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Online Access: | http://eprints.utm.my/id/eprint/88684/1/RohaizatBaharun2019_MarketorientationoffinancialoperationsintheGhanaian.pdf http://eprints.utm.my/id/eprint/88684/ https://apjem.net/wp-content/uploads/2020/02/APJEM-19-07.pdf |
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Institution: | Universiti Teknologi Malaysia |
Language: | English |