Malaysian AIDS Council: The “PutItOn” campaign
This case illustrates the issues pertaining to the "PutItOn" campaign promotion launched by the Malaysian AIDS Council (MAC). This case primarily discusses the social marketing challenges encountered by MAC with the task to promote intervention programs on condom use and women's safe...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
World Scientific Publishing Co. Pte Ltd
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/88695/1/FarzanaQuoquabHabib2019_MalaysianAIDSCouncilThePutItOnCampaign.pdf http://eprints.utm.my/id/eprint/88695/ http://dx.doi.org/10.1142/S0218927519500019 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |