E-commerce advertising: Does the traditional advertising elements still relevant?

The substantial growth of beauty products’ demand from both domestic and export markets has made beauty product become one of the important sectors of economy in Malaysia. On top of continuously introducing new beauty product to the marketplace, advertising of new beauty products is another importan...

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Bibliographic Details
Main Authors: Owee Kowang, Tan, Jacob, Rosy Awing, Kim Yew, Lim, Choon Hee, Ong, Chin Fei, Goh, Sang Long, Choi
Format: Article
Published: Human Resource Management Academic Research Society 2019
Subjects:
Online Access:http://eprints.utm.my/id/eprint/89675/
http://dx.doi.org/10.6007/IJARBSS/v9-i7/6103
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Institution: Universiti Teknologi Malaysia