E-commerce advertising: Does the traditional advertising elements still relevant?
The substantial growth of beauty products’ demand from both domestic and export markets has made beauty product become one of the important sectors of economy in Malaysia. On top of continuously introducing new beauty product to the marketplace, advertising of new beauty products is another importan...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/89675/ http://dx.doi.org/10.6007/IJARBSS/v9-i7/6103 |
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| Institution: | Universiti Teknologi Malaysia |