Moderation effect of top management support on the relationship between customer reference marketing and market performance

• Main Authors: Yaacob, Rohana, Baroto, Mas Bambang, Kamarudin, Suzilawati, Arifin, Nooranida
• Format: Article
• Published: Human Resource Management Academic Research Society 2019
• Subjects: HB Economic Theory
• Online Access: http://eprints.utm.my/id/eprint/89692/; http://dx.doi.org/10.6007/IJARBSS/v9-i7/6263
• Institution: Universiti Teknologi Malaysia

The variables proposed in this study are customer reference marketing (CRM) as independent variable, market performance (MP) as dependent variable, and top management support (TMS) as moderator variable on the relationship between CRM and MP. Based on the framework, the objectives of this study are...