Electronic word of mouth engagement model in social commerce
Customer engagement in electronic word of mouth (eWOM) has attained a sizable focus from both practitioners and the academia. With the growth of the e-commerce industry and the proliferation of social media as a marketing tool, a new business paradigm has been created termed social commerce (s-comme...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/89995/ https://dx.doi.org/10.1007/978-3-319-99007-1_91 |
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| Institution: | Universiti Teknologi Malaysia |