Consumer purchasing behaviour of emotional design in e-Commerce

• Main Authors: Okur, Prodilin, Baharum, Aslina, Ismail, Rozita, Nazlan, Nadiah Hanin, Ab. Fatah, Nur Shahida, Mat Noor, Noorsidi Aizuddin
• Format: Article
• Language: English
• Published: World Academy of Research in Science and 2020
• Subjects: HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/90401/1/NoorsidiAizuddinMatNoor2020_ConsumerPurchasingBehaviourofEmotionalDesign.pdf; http://eprints.utm.my/id/eprint/90401/; http://dx.doi.org/10.30534/ijatcse/2020/4691.42020
• Institution: Universiti Teknologi Malaysia

When we touched about consumer purchasing behaviour through emotional design, we refer to the three significant attributes; emotion, reasoning, and perception. Then, when we explain further about the emotional design, we are about to touch on the three levels of design; visceral, behavioural, and reflective, respectively. Designing something means designing the emotion and thus, create a vivid and symbolic image of high artistic value. The concept of emotional design is applicable to e-Commerce, an area that is booming nowadays as a result of the significant competition of technology. The findings in this research can be used as a reference in developing an impactful website which will trigger the purchase on the Internet.