Business practices to minimize safety risks: A case study of two adventure tourism businesses in Malaysia
Risk is inherent in adventure tourism. Without risk, adventure tourism will lose their excitement and uniqueness. Managing risk in commercial adventure tourism operation is essential for the safety of travelers. The improper risk management in this business may lead to some issues such as injury and...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Macrothink Institute
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/91156/ |
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| Institution: | Universiti Teknologi Malaysia |
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