Social media element for persuasive b2c e-commerce

• Main Authors: Ali, S., Che Hussin, A. R., Samsuryadi, Samsuryadi, Mahmood, J.
• Format: Conference or Workshop Item
• Language: English
• Published: 2019
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/91294/1/ShaffiahAli2019_SocialMediaElementforPersuasive.pdf; http://eprints.utm.my/id/eprint/91294/; http://www.dx.doi.org/10.1088/1742-6596/1196/1/012001
• Institution: Universiti Teknologi Malaysia

Persuasive communication is a form of communication that encourages or changes consumer behaviour towards a certain product or service. Several researches have been conducted to understand the efficiency and effectiveness of persuasive communication. Among these researches is the development of the...