Factor affecting consumer's intention to purchase organic food: empirical study from Malaysian context
This paper investigates the factors that affect consumers purchase intention of organic food by integrating self-identity and environmental concern into the theory of planned behaviour (TPB). Data were collected with questionnaires in five shopping malls in the Klang Valley, Malaysia. SPSS and struc...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Inderscience Publishers
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/91418/ http://dx.doi.org/10.1504/IJBIR.2020.110096 |
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| Institution: | Universiti Teknologi Malaysia |