Effect of cynicism towards environmentally responsible purchase behaviour of energy efficient vehicle among Malaysian consumers
Objective: One of the toughest challenges in social marketing is behaviour intervention. Previous researchers have developed various models and theories to simultaneously examine behaviour changes and their effects. Due to resources scarcity and global warming, automakers have come out with an innov...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
The Mattingley Publishing Co. Inc.
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/91697/ http://dx.doi.org/10.24193/subbnegotia.2019.1.03 |
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| Institution: | Universiti Teknologi Malaysia |