What influences urbanites’ mobile payment adoption? The moderating roles of demographic divides

• Main Authors: Ong, Choon Hee, Koo, Nyuk Ying, Tan, Owee Kowang, Lim, Lee Ping
• Format: Article
• Language: English
• Published: Universiti Putra Malaysia 2020
• Subjects: HB Economic Theory
• Online Access: http://eprints.utm.my/id/eprint/91760/1/OngChoonHee2020_WhatInfluencesUrbanitesMobilePaymentAdoption.pdf; http://eprints.utm.my/id/eprint/91760/; http://dx.doi.org/10.47836/PJSSH.28.4.42
• Institution: Universiti Teknologi Malaysia

This study examines the moderating roles of demographic divides, such as gender, income, and education, on factors influencing mobile payment adoption among urbanites in Malaysia. An online survey questionnaire was used for data collection, which yielded 428 responses. PLS-SEM was employed to assess...