A novel new product development hybrid framework
In the current New Product Development (NPD) literature, NPD constructs from process and management perspective are being viewed separately. This paper aims to advance the state of NPD literature and empirical understanding of the determinants for NPD success via the development of NPD process and m...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Primrose Hall Publishing Group
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/91763/ |
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| Institution: | Universiti Teknologi Malaysia |