Factors influencing the acceptance of mobile application among millennials
The market for mobile applications (apps) has been rising rapidly because most daily activities currently involve the use of mobile applications. There is great potential for this service mode in the mobile market as it reversed the traditional business model of the mobile industry. Because there is...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/91946/1/NuradilahIbrahimMRAZAK2016.pdf http://eprints.utm.my/id/eprint/91946/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:132887 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |