Predicting churn: how MultiLayer Perceptron method can help with customer retention in telecom industry
Customer churn prediction has been used widely in various kind of domain especially subscription-basis industries. With the rapid growth of telecommunication industry over the last decade, this industry not only focuses on providing numerous products, but also satisfying the customers as it is one o...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/92394/1/NilamNurAmir2020_PredictingChurnHowMultilayerPerceptron.pdf http://eprints.utm.my/id/eprint/92394/ http://dx.doi.org/10.1088/1757-899X/864/1/012076 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |