Effect of social media to international advertising: what researches tell?
A comprehensive analysis of social media and digital ads is included in this report. The key aim of this systematic review is to develop the theoretical foundations of global analysis of marketing through research in social media. A main goal in this area of study is to define potential scientific d...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Institute of Advanced Scientific Research, Inc.
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/92450/ https://www.jardcs.org/abstract.php?id=4402 |
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| Institution: | Universiti Teknologi Malaysia |