Factors affecting consumers' pro-environmental behaviour in nutricosmetics consumption: the role of perceived environmental responsibility as a mediator
Purpose: This study aims to examine the direct effect of compensatory health beliefs (CHBs), environmental self-identity and perceived environmental responsibility (PER) towards consumers' pro-environmental behaviour (PEB). Moreover, this study also investigates the mediating role of PER. Desig...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald Group Holdings Ltd.
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/93284/ http://dx.doi.org/10.1108/JABS-02-2019-0035 |
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| Institution: | Universiti Teknologi Malaysia |