The effect of service quality, satisfaction and loyalty toward customer retention in the telecommunication industry
Telecommunication industry becomes more competitive, and mobile service providers are facing challenges in maintaining their customer. As a customer plays a vital role in business growth, a company must retain their customer. Thus, the purpose of this research is to examine the effect of service qua...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/93498/ http://dx.doi.org/10.6007/IJARBSS/v10-i9/7496 |
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| Institution: | Universiti Teknologi Malaysia |