To switch or not to switch: the role of tourists’ psychological engagement in the context of Airbnb Malaysia
Purpose: The demand for Airbnb is at a peak in Malaysia with 137% of yearly growth. As such, it is indeed important to understand what makes tourists to switch to Airbnb. However, little has been known about this issue in the existing literature. Considering this, the present study aims to shed some...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Group Holdings Ltd.
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/93615/ http://dx.doi.org/10.1108/IJTC-09-2019-0158 |
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| Institution: | Universiti Teknologi Malaysia |