As you sow, so shall you reap: finding customer-based outcomes of socially responsible coffee cafes
Purpose: In the realm of increased competition among coffee café, the need for customer citizenship behavior (CCB) has increased. But the question of how a café can win CCB through firm-level and individual dispositional factors have not been gained due attention. Against this backdrop, this study a...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Emerald Publishing Limited
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/93806/ http://dx.doi.org/10.1108/BFJ-01-2020-0031 |
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| Institution: | Universiti Teknologi Malaysia |