The role of self-congruity in the retail store patronage model: the case of islamic retail stores in Indonesia and Malaysia
Retail industry contributes significantly to national economies. Currently, Islamic retail stores become another phenomenon in Indonesia and Malaysia. Previous studies investigated Muslim customers' preferences to patronage Islamic retail stores rather than conventional ones. Therefore, the pur...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/93892/1/MaizaitulaidawatiMdHusin2020_TheRoleofSelfCongruityiniheRetailStore.pdf http://eprints.utm.my/id/eprint/93892/ https://doi.org/10.14254/2071-8330.2020/13-2/5 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |