Derivation of factors in dealing negative E-WOM for maintaining online reputation
The online reputation is mechanisms which is built in organization and become an essential component in online environment. However, the negative e-WOM becomes threats to the organization. This is happened when the unfavourable messages which been posted on several online platforms negatively influe...
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| Main Authors: | , , |
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| Format: | Book Section |
| Published: |
Springer Science and Business Media Deutschland GmbH
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/96387/ http://dx.doi.org/10.1007/978-3-030-70713-2_106 |
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| Institution: | Universiti Teknologi Malaysia |