Trusted follower model that influence purchase intention in social commerce
Social commerce is e-commerce where customers can shop online through social media platforms such as Facebook, Instagram, and Twitter. There are many factors that influence customers to make a purchase through social commerce and one of the factors is follower. The follower is a social commerce user...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/96645/1/HumairaHairudinMSC2019.pdf http://eprints.utm.my/id/eprint/96645/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:143074 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |